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  • Marcella Frattari

Apple WWDC 2024 Keynote Announcements: AI, macOS Sequoia, iOS 18 & More

The WWDC24 event official image
Credit image: Apple

The curtain has fallen on Apple’s Worldwide Developers Conference 2024, and as expected, it was a tour de force of innovation, particularly in the realm of artificial intelligence. From the introduction of Apple Intelligence to significant updates across all major operating systems, Apple has once again demonstrated its commitment to pushing the envelope of technology while maintaining its hallmark emphasis on privacy and user-friendly design.

Apple WWDC 2024 Announcements: AI, macOS Sequoia, iOS 18 & More.

A New Era of AI

Apple's foray into generative AI was the centrepiece of this year’s WWDC. Branded as Apple Intelligence, this AI initiative promises to enhance user experience across the Apple ecosystem. Unlike traditional AI, which can often seem abstract and impractical, Apple Intelligence focuses on tangible benefits. For instance, smart notifications use an on-device large language model (LLM) to prioritise important alerts, cutting through the digital noise.

One of the standout features is the AI’s integration across Apple's suite of apps. This allows users to generate messages, insert AI-created content into documents, and even ask Siri more specific questions with improved accuracy. Siri, in particular, has received a substantial upgrade, capable of finding specific photos on command or performing actions based on onscreen content. Moreover, the new 'Type to Siri' function is a boon in noisy environments, enabling interaction through text by simply double-tapping the iPhone’s bottom.

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macOS 15 Sequoia: Enhanced Integration and Security

Named Sequoia, the 15th iteration of macOS brings several noteworthy features. Among them is the ability to mirror iPhone screens on Mac desktops, echoing a similar function in Windows 11. This mirroring is more than just screen sharing; it enables seamless file transfers and collaborative editing between devices, particularly beneficial for content creators using Final Cut Pro.

macOS Sequoia also sees the transformation of Keychain into a comprehensive password manager, ensuring users can generate and securely store passwords across all Apple platforms. Safari, Apple’s web browser, has also been updated with a viewer setting that highlights videos on any page and a new feature to summarise articles quickly.

iOS 18: Personalisation and Security

iOS 18 brings a level of customisation previously unseen on iPhones. Users can now rearrange app icons on the home screen and extend dark mode to change app icon colours, a nod to Android’s long-standing customisability. The Control Center has been enhanced with smart device controls, thanks to a new API that allows any Smart Home device to be managed through it.

Security is a significant focus in iOS 18, with features like FaceID lock for individual apps, ensuring that even if your phone is borrowed, your private data remains secure. Additionally, the updated Bluetooth protocol now requires permission to connect to other devices, further bolstering security.

Messages on iOS 18 now support satellite communication, ensuring messages are sent even without a traditional connection, maintaining end-to-end encryption. The Photos app has been redesigned for better organisation, introducing a single view with a filter button to sort through screenshots and downloads efficiently.

iPadOS 18: Catching Up with Basics and More

Mirroring many iOS 18 features, iPadOS 18 includes a long-awaited addition: a native calculator app. This basic yet essential tool has finally made its way to iPads, much to the delight of users.

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visionOS 2: Expanding the Spatial Computing Experience

The Vision Pro’s operating system, visionOS 2, has been enhanced to support spatial photos, which use machine learning to transform regular photos into 3D images. This update also introduces a live share mode, enabling real-time sharing of these spatial images. Moreover, visionOS 2 provides more display size options for Mac, supporting ultrawide virtual displays.

watchOS 11: Elevating Health and Fitness

watchOS 11 introduces features aimed at improving fitness tracking and health monitoring. The new activity load feature helps fine-tune workout recommendations by rating the effort of exercises. It also includes a Vitals app that monitors key health metrics over time, alerting users to significant changes and potential health issues. Enhanced menstrual cycle tracking offers deeper insights into irregularities, providing a more comprehensive health overview.


In-Depth Look at Other Announcements:

  • Password Management with Passwords: Apple’s iCloud Keychain has been rebranded and expanded into a standalone app called Passwords. This app now includes capabilities such as storing Wi-Fi passwords, app passwords, Passkeys, shared passwords, and verification codes, extending its functionality across iPhones, iPads, Vision Pro goggles, and Windows.

  • tvOS Enhancements: The Apple TV app introduces InSight, allowing users to access cast information and content trivia directly within the app, akin to Amazon Prime’s X-Ray feature. Support for 21:9 aspect ratio projectors and enhanced audio features were also announced.

  • AirPods Gestures: AirPods now recognise gestures such as head nods for affirmative responses, making interaction even more seamless.

  • Apple TV+ Content: Apple announced a slate of new shows and movies for Apple TV+, including ‘The Instigators’, ‘Dark Matter’, and new seasons of popular series like ‘Severance’.

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A Glimpse into the Future

Apple’s strategy to integrate AI deeply into its ecosystem is both ambitious and meticulously planned. By prioritising on-device processing and privacy, Apple is setting a new standard for AI applications in consumer technology. The updates across macOS, iOS, iPadOS, visionOS, and watchOS reflect Apple’s commitment to enhancing user experience while maintaining security and privacy at the forefront.

As Apple fans eagerly await these updates, it’s clear that the Apple WWDC 2024 Announcements: AI, macOS Sequoia, iOS 18, etc. have set the stage for a transformative year in Apple’s technological journey. With Apple Intelligence leading the charge, users can look forward to a smarter and more intuitive interaction with their devices, heralding a new era of personalised technology. Here’s to a secure and innovative future!


Written By:

Head and shoulder photo of Marcella Frattari

Marcella Frattari is the Digital Communications Manager at SmartViser, primarily responsible for ViserMark content creation and social media management. She holds a journalism background and is pursuing a master's degree in digital communications and marketing.

Marcella brings a dynamic and creative approach to her work, consistently striving to enhance the company's online presence and engagement.

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