SUCCESS STORY
WIKO Smartphone Obtains Highest Performance Scores Leveraging viSer Test Automation
When developing new smartphones featuring the latest technologies, with battery autonomy you can rely on, all day long, and longer, WIKO needed reliable objective testing as well as expertise on Smartphone Battery Life and Performance provided by SmartViser
WIKO was looking for a team of experts with a testing automation solution, who can collaborate with their in-house team, allowing them to test, monitor, benchmark, troubleshoot, and measure, to offer superior Quality of Experience and Quality of Service to their end-users for one of the most critical aspects “Battery Performance”
SUCCESS STORY OVERVIEW
CHALLENGES
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The first challenge WIKO faced was by the R&D department with much effort devoted to finding innovations to further improve battery life for end-users.
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WIKO was looking to improve its test results’ analyses obtained from an accurate and repeatable method, capable to override human error and subjectivity to further promote its proven battery performances.
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Finally, WIKO found that great improvements were being made and they were looking for objective proof to reassure consumers, the press and retailers of the superior battery capacity and performance.
SOLUTION
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The Test Automation, viSer, was implemented in the R&D centre, so they could start testing battery performance earlier in the development circle.
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viSer, also provided valuable information in the analytics dashboard, that visually tracks, analyses, and displays the power discharge rate. With clearer insights into what’s happening the R&D team were able to improve specific areas.
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With development completed the final product arrived in the ViserMark lab to be assessed and scored. Testing was carried out in an independent testing environment by the ViserMark technical team. All activities are performed under strictly controlled test conditions, fully automated in a defined order and timeline.
RESULTS
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WIKO achieved the Top 10 Battery Life Score Ranking Table for 2020, based on smartphones with 5000mAh batteries. Out of 10 models, 4 of them are WIKO’s smartphones (View5 Plus, View5, View4 and View3) and even better, the Top 3 Battery Performance Scores smartphones are View5 Plus, View5, U20 Power in 2021.
Battery Performance Score
Battery Life Score
View5 Plus
Power U20
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The ViserMark Label displays an official smartphone rating and score to help to communicate the value of battery performance into straightforward end-user benefits. Thanks to WIKO’s battery autonomy improvement and high score, brand awareness has been increased.
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WIKO has experienced an increase in sales for their smartphones as ViserMark testing reports make it easier for end-users to differentiate the improved battery life performance in comparison with other smartphones.
"We as manufacturers of Smartphones aim to deliver the best experience for our users. Developing newer Smartphones requires a large amount of time and expenditure to be competitive and visible in a very crowded and fast-moving market. The Battery Life of a Smartphone is critical to users and their daily productivity. Our R&D has put a lot of effort to provide a superior battery life performance for our end users.
SmartViser was chosen for this project as they offered superior knowledge on Smartphone Battery Life and Performance, critical to us when considering future Smartphones. The SmartViser testing was impressive and performed in very strict testing conditions. Our Smartphone passed very rigorous testing protocols and we are extremely pleased with our ViserMark Label as a result of the overall tests.
Thanks to ViserMark we could clearly communicate our leadership in the best battery life performance. The ViserMark score has a direct impact on our sales and end-user experience.”
Wiko - Tinno R&D Team